If you’re a small business or starting a new business, you know how hard it is to get your brand name out there. But with the right tools and a little bit of elbow grease, you can make sure your business has the visibility it deserves online.
Here are five steps to get started:
1. Make sure your website is easy to find
You want people to be able to find your site easily, so make sure that it’s optimized for search engines like Google, Bing and Yahoo. This means using relevant keywords in your title tags, headers and content; using hyphens instead of spaces between words; and making sure all of your links are working properly and going where they should.
2. Start building an audience
Before you launch your website, start building an audience on social media channels like Facebook or Twitter. You can post things like photos of your products or information about upcoming events—anything that will get people interested in what you have to offer!
3. Start blogging regularly
Blogs are another great way to build an audience and engage with potential customers, but they require regular updates in order for people to keep coming back for more information about what’s happening at your company!